Most food truck posts get scrolled past in half a second. A jalapeño having a meltdown about the new menu item stops the thumb.
Upload a photo. Your cast takes it from there — posts, captions, and review responses, all in their voice.
No credit card. Cancel anytime.
What if your kitchen ran your social media while you ran your kitchen?
Tell us about your truck — your cuisine, your neighborhood, your vibe. We build a cast of ten characters that could only exist in your specific kitchen.
A Mexican truck has a jalapeño while an Italian truck has a pepperoncini.
No configuration. No choices to make. Just characters that feel like they've always been there — with personalities, rivalries, and running jokes that your regulars will start to love.
Upload a photo of your best dish. We place one of your characters into the scene and write a caption in their voice. You approve it. It posts to Instagram and Facebook automatically.
That photo you took on Tuesday? The Jalapeño is outraged it didn't get top billing. An hour later The Grill gives it a stoic, reluctant endorsement. Then The Taco chimes in convinced it's secretly about her.
A live drama unfolding on your followers' feeds — and social algorithms reward exactly this kind of frequent, engaging posting by pushing your content to people who've never heard of you.
One photo. Three posts. The more they see your posts, the more they crave your food!
★★☆☆☆ — "Taco was dry, waited 20 mins"
The characters absorb the drama so you don't have to. By the time the jalapeño has finished blaming the timer and the refrigerator has talked him down, you stepping in with an apology and a coupon just looks like the nicest person in the room.
And someone browsing your reviews who wasn't even planning to visit reads that exchange, smiles, and thinks — I kind of want to check this place out.
A mascot just sits there. A cast with a show gets followed. Every Neka truck launches with 5 episodes already written and ready to watch — and a new one drops every week.
The show does three things at once. It gives your characters a world and a history, so every post and review response feels consistent and earned. It generates a constant stream of content for your feed — each episode is material for weeks of posts. And it entertains your customers while they're waiting for their food, right there at your truck.
Your followers already know The Jalapeño runs hot before he ever reacts to a bad review. That's what makes it land.
The show isn't a side feature. It's what makes everything else work.
Your characters aren't just avatars on a post. They star in their own short weekly show — set in your kitchen, written in their voices, with storylines, rivalries, and running jokes that your regulars will start following.
Each episode becomes content for your feed, something to watch while customers wait for their food, and a reason to keep coming back. Your truck gets its own page at neka.ai/yourtruck where the full cast and every episode live.
Every post links back to it. Curious followers click through, meet the cast, and go deeper. Soon your regulars have favorites, inside jokes, and episodes they've sent to friends. That's not marketing anymore. That's building a brand.
Special introductory pricing. First month free. No credit card required. Cancel anytime.
You get your cast built, your show written, your Instagram and Facebook connected, and your Google Reviews integration set up — all before you pay a cent.
Less than $4 a day. Less than half what you spend on ice. And it replaces a part-time social media manager who doesn't have a jalapeño.
No marketing team. No content strategy. No big budget. Just a cast that shows up every week and makes your truck impossible to forget.
No credit card. Cancel anytime.